Delight, Not Dread, with Rebranding

When new clients first arrive for rebranding or to create a new website, they fear it will be an arduous, difficult process. Many are anxious because they think that marketing is outside of their professional “sweet spot.” Inevitably, though, they get lost in the process of creating, deciding, and watching their fresh, updated business look […]

An Easter Like No Other – Website Quality Matters

It was Easter morning.  Like most people, I had plans for a great holiday.  But upon waking, I saw that I’d missed a call after midnight from Hennepin County Medical Center.  Somehow I managed to stay calm as I negotiated my identity with the world-weary worker who fielded my return call.  After multiple questions, the identity pre-screening […]

Website Avoidance – It Happens

People avoid websites. You do it and probably don’t even realize it. Here are some examples of ways you avoid and leave websites before getting what you want: You go to a website and can’t find what you are looking in the first twenty seconds. You land on a web page and it hurts your […]

What will be NEW to you in the next year?

Someone was wishing me a Happy New Year, which was really nice of them, and it occurred to me that I would like to know what is going to be NEW in this year that wasn’t in the last year. When I asked them that same question, they looked confused, then smiled and said, “I […]

Protect Your Email like you would your house

Cyber Security – the same rules as 100 years ago I remember the first time I was able to babysit someone other than my little brothers.  It was an exciting milestone in my tween years.  I had studied a book from the library and my mom reviewed it with me.  I had a check list. […]

Do you have a FIXED mindset or a GROWTH mindset?

In my work coaching ADHD/Dyslexia gifted people, I read a lot of articles on the subject.  This article really stood out to me.  It was about how we praise people and motivate them.  Wording is the key.  I found that the article really related to business and managing people.  They report on a study by […]

Best Way to Handle Reviews in 2017

“What if I get a bad review?” This week I went searching the web for a local photographer that a friend said was great at sports photography.  I wanted to see his website and my friend didn’t have his phone number, so I figured I could get it from his website.  I couldn’t find him.  So […]

Get the Most Out of Any Conference

Each month, I team up with Linda Laitala of Raven Performance Group to offer a free workshop that helps business owners and professionals stay up-to-date on the latest marketing, sales and business tools. Workshops and conferences, like those offered through our Central Minnesota Small Business Academy, are most valuable when you’re prepared to learn and […]