Delight, Not Dread, with Rebranding

When new clients first arrive for rebranding or to create a new website, they fear it will be an arduous, difficult process. Many are anxious because they think that marketing is outside of their professional “sweet spot.” Inevitably, though, they get lost in the process of creating, deciding, and watching their fresh, updated business look […]

Top 5 Video & Website Tips for 2018

Hello I’m JoyGenea Schumer, CEO and owner of Solutions by JoyGenea Specializing Digital Marketing. I am an expert in building super engaging websites and explainer training videos. Here are my top 5 tips you should know about Website and Video marketing. #1. Your website must be 2018 mobile friendly and have an SSL certificate. This […]

An Easter Like No Other – Website Quality Matters

It was Easter morning.  Like most people, I had plans for a great holiday.  But upon waking, I saw that I’d missed a call after midnight from Hennepin County Medical Center.  Somehow I managed to stay calm as I negotiated my identity with the world-weary worker who fielded my return call.  After multiple questions, the identity pre-screening […]

Not On YouTube! 5 Tips You Need To Know About YouTube.

YouTube has 30 million visitors a day YouTube is the 3rd most visited website in the world More than 500 million hours of YouTube videos are watched EVERY DAY YouTube has people from all generations using the site regularly; it has a highly diverse audience If you are not engaging in YouTube this month is […]

Website Avoidance – It Happens

People avoid websites. You do it and probably don’t even realize it. Here are some examples of ways you avoid and leave websites before getting what you want: You go to a website and can’t find what you are looking in the first twenty seconds. You land on a web page and it hurts your […]

Stop Running From Your Social Media

“Why use blogs, youtube, twitter, facebook, pinterest….?”  I have lots of businesses ask me that.  “I know I should do this, but I don’t care or use them myself.”  That is another opening line I hear a lot. My TOP 5 BEST REASONS For Small Businesses to Start Engaging IN Social Media 1- How Can […]