Delight, Not Dread, with Rebranding

When new clients first arrive for rebranding or to create a new website, they fear it will be an arduous, difficult process. Many are anxious because they think that marketing is outside of their professional “sweet spot.” Inevitably, though, they get lost in the process of creating, deciding, and watching their fresh, updated business look […]

Top 5 Video & Website Tips for 2018

Hello I’m JoyGenea Schumer, CEO and owner of Solutions by JoyGenea Specializing Digital Marketing. I am an expert in building super engaging websites and explainer training videos. Here are my top 5 tips you should know about Website and Video marketing. #1. Your website must be 2018 mobile friendly and have an SSL certificate. This […]

An Easter Like No Other – Website Quality Matters

It was Easter morning.  Like most people, I had plans for a great holiday.  But upon waking, I saw that I’d missed a call after midnight from Hennepin County Medical Center.  Somehow I managed to stay calm as I negotiated my identity with the world-weary worker who fielded my return call.  After multiple questions, the identity pre-screening […]

Website Avoidance – It Happens

People avoid websites. You do it and probably don’t even realize it. Here are some examples of ways you avoid and leave websites before getting what you want: You go to a website and can’t find what you are looking in the first twenty seconds. You land on a web page and it hurts your […]

What will be NEW to you in the next year?

Someone was wishing me a Happy New Year, which was really nice of them, and it occurred to me that I would like to know what is going to be NEW in this year that wasn’t in the last year. When I asked them that same question, they looked confused, then smiled and said, “I […]

What Do You Want Me To Do? website layout

I was visiting with a person, who I really hope becomes a client, last week and she has this totally rad, fun website and social media thing going on.  They are having a problem with not being able to turn that into sales. You can guess what I did next.  I went to the website […]

Stop Running From Your Social Media

“Why use blogs, youtube, twitter, facebook, pinterest….?”  I have lots of businesses ask me that.  “I know I should do this, but I don’t care or use them myself.”  That is another opening line I hear a lot. My TOP 5 BEST REASONS For Small Businesses to Start Engaging IN Social Media 1- How Can […]